Quality flooring for every home and business.

Flooring Store & Installation in Superior, WI

Superior Flooring is the flooring store and installer on Tower Avenue in Superior, WI, with carpet, LVP, hardwood and tile you can see in person. Expert guidance and professional installation for homes and businesses throughout Superior, Duluth, and the surrounding area.

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Premium Flooring Solutions for Every Space

The Right Floor. The Right Experience.

Choosing new flooring should be exciting, not overwhelming. Superior Flooring combines a wide selection of quality flooring with knowledgeable, straightforward guidance to help you find the right fit for your space, style, and budget. Whether you are updating one room, building a new home, or planning a commercial project, our team is here to help from selection through installation.

Find Flooring That Fits Your Space

Explore a wide selection of flooring styles, materials, and finishes to create the look and performance you want.

Hardwood

Tile

Vinyl

Luxury Vinyl

Carpet

Laminate

Need Flooring Sooner?

In-Stock Flooring. Ready When You Are.

Need to keep your project moving?

Ask about our selection of in-stock flooring available for projects that need to move quickly. Browse options in-store and, when available, take your flooring home the same day.

Residential & Commercial

Flooring for Every Kind of Project

Superior Flooring works with homeowners, property owners, contractors, and businesses to provide flooring solutions for projects of all sizes.

Residential Flooring

Give your home a fresh new look with flooring selected around your lifestyle, design preferences, and budget. Whether you're remodeling one room or an entire home, we'll help you find the right solution.

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Commercial Flooring

Durable flooring is essential in high-traffic environments. We provide solutions for commercial spaces such as offices, retail stores, healthcare facilities, and more, with support from selection through installation.

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Why Superior Flooring

More Than Flooring. A Better Experience.

We believe choosing flooring should feel straightforward, not overwhelming. That’s why we combine a wide selection with knowledgeable service and professional installation.

Quality Flooring

Wide product selection for residential and commercial spaces.

Expert Guidance

Practical advice based on your project, needs, and budget.

Professional Installation

Experienced installation for a quality finished result.

Local Service

Serving Superior, Duluth, and surrounding communities.

From Selection To Finished Floor

The right flooring deserves the right installation.

A great floor starts with the right product and finishes with careful installation. Our team can help coordinate your project from product selection through professional installation, giving you one place to turn throughout the process.

What Our Customers Say

The first time I went in to explore the options and process. I was extremely pleased with my custom giant rug and service. Just as fantastic with our second flooring job and I am about to go back for the third time. Knowledgble, friendly and they are happy to give tips on how to save money, or get the best option for the best price.

I have gotten flooring from Superior Flooring for years, and can't recommend them enough. They have is a huge selection, and their prices are unbeatable. I have worked with them for everything from the flooring for a tiny bathroom project, to flooring for our entire new construction home, and have been extremely satisfied with each and every experience. The staff is very knowledgeable, helpful, and extremely easy to work with.

I bought just over 1,000 Sq-ft of premium carpet and pad from them in late 2021 and was pleases with the price I ended up getting. The carpet is very nice and we're very happy with it, would come here again.

Amazing store with top notch staff and service. Honest prices and impeccable installation. Has a large variety of in stock flooring. I choose a glue down lvp they have the largest selection in the area. Commercial graded but for a residential setting. I will strongly recommend this store to everyone I know!!! 10 out of 10

Huge selection of flooring, friendly staff. The have crews that can install too, or have all the supplies to do it on your own.

Highly recommended, Had carpet replaced in a large house was done fast and extremely well, friendly and knowledgeable staff.